MTV (Ukrainian TV channel)

MTV Ukraine

Country	Ukraine
Broadcast area	Ukraine
Headquarters	Kyiv
Programming
Language(s)	Ukrainian
Picture format	4:3 (576i, SDTV)
Ownership
Owner	MTV Networks Europe GDF Media Limited[1] Emerging Europe Growth Fund
History
Launched	24 August 2007; 16 years ago (2007-08-24)
Closed	31 May 2013; 10 years ago (2013-05-31)
Replaced by	Zoom (free-to-air) MTV Europe (pay television)
Links
Website	mtv.ua

MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian free-to-air television music channel operated by GDF Media Limited under licence from VIMN Europe. The channel was launched on 24 August 2007, 6:00 a.m. and was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.^[2]

Channel rebrand

On 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and would be rebranded as Zoom.^[2] The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel was targeting. The decision to replace MTV Ukraine with Zoom came shortly after MTV Russia was closed down as a free-to-air television network and relaunched on pay television. At the same year, MTV Brasil was also closed down as a free-to-air television network by Grupo Abril and relaunched on pay television by Viacom Latin America.

References

External links

• MTV Ukraine official website
• MTV Ukraine official LiveJournal community